SCOTTSDALE, ARIZ. – AZ GOLF is excited to announce the addition of Jason Knybel as the Association’s new Head of Marketing and Communications.
Knybel joins AZ GOLF from the Southern California Golf Association (SCGA) where he served the Association for over six years as Assistant Director of Marketing. Combined with over 10 years guiding media strategy for two of the largest golf equipment manufacturers, Knybel brings a wealth of knowledge in the media and marketing field including marketing campaign development, brand strategy and development, media strategy and advertising sales and partner development.
"I’m excited to join such a respected organization and am thankful for the opportunity to work with the AZ GOLF team in support of our membership and the broader golf community across the region," said Knybel. "The Association is on a great trajectory and I look forward to contributing in support of that continued growth."
In his role at AZ GOLF, Knybel will be responsible for the successful management, strategy, and delivery of the Association’s marketing and communications operations and programs. He will lead a dedicated staff in support of the daily functions and long-term growth of the Association. The department will continue to focus on promoting and celebrating golf, membership satisfaction and growth, revenue generating opportunities and brand affinity.
“I have a great deal of respect for Jason’s experience and strategic mindset, ” AZ GOLF Executive Director Catherine Carmignani said. “He brings a clear vision to enhance how our Association connects with the membership and the broader golf community in Arizona. I am confident that Jason will make a meaningful and positive impact at AZ GOLF.”
About AZ GOLF: Arizona Golf Association (AGA) is a 501(c)4 non-profit organization dedicated to elevating the sport and celebrating the game within the community. With a membership of over 100,000 golfers and nearly 400 member clubs, AZ GOLF is an allied association of the USGA, dedicated to supporting amateur golf in Arizona. AZ GOLF provides members with resources, including a USGA Handicap Index, course rating, playing opportunities and other great benefits.
AZ GOLF is a proud member of the Arizona Alliance for Golf (AAG) working to unify, protect and educate Arizonans about the game. The Association is also committed to the future of the game and supports youth programming through initiatives like Junior Golf Association of Arizona (JGAA), LPGA Girls Golf of Phoenix, First Tee - Phoenix, Youth on Course and the Arizona Caddie Leadership Academy.
For media inquiries, please reach out to Brandon Genson (brandon@azgolf.org) or visit azgolf.org.