The holiday season is already upon us - can you believe it? That means it’s time to make gift-giving lists, stock up on wrapping paper, cards, and gift bags, and peruse your local mall or online retailers for the perfect pieces to celebrate the ones you love.
My favorite way to do so is supporting smaller businesses, especially if they’re women-owned. And in the golf space, there are so many emerging brands worth checking out. I’ve researched, scoured online lookbooks, and done the heavy-lifting so you don’t have to.
Here are five brands worth considering for the female golf lover in your life.
For the comfy-cute fashionista in your world. Founded by women golfers, created for women golfers: a simple mantra that guides each dress, hat, or quarter-zip the FTG team debuts. This is the brand to check out if you want clothing that balances performance, comfort, and style. Their online favorite Tournament Dress comes in bright blues, pinks, coral, black, and white, balancing on-course functionality with polish. You could literally wear this dress anywhere. Founded by golf influencers Cailyn Whitmer and Margaret Wentz, FTG says they’re hoping to ‘be the light’ for women and girls taking up golf through spreading positivity, and creating pieces that help them feel confident. A mission everyone can get behind. Margaret and Cailyn post behind-the-scenes on social media, giving you an inside look at how they create new silhouettes, fabric patterns, and more.
For the tastemaker in your circle. Founded by Crystal Eley and named after her grandmother Lillie Mae Hill Smith, MAEHILL GOLF combines luxury textiles, unique accessories, and modern silhouettes. From their eye-catching silk scarves, to elevated knit polos, and sophisticated trousers and skirts, MAEHILL offers pieces that take your golf style from the course to dinner with ease. Worn on or off the golf course, MAEHILL creates pieces that will have your ladies league asking, “Where did you get that?!” Check out the debut collection on their website.
For the techy golfer in your life. AIEA GOLF is doing something few brands have before: bridging the gap between cutting-edge golf fashion and new technology. Created by Daniella Rosa in Austin, Texas, AIEA GOLF values design, confidence, community, and creating every piece in small batches. You’ll find sleek compression tops, on-trend cargo pants, classic skirts, and puffer vests that standout whether on-course in the cooler months, or on a ski trip. Some pieces have a technology component, too: the puffer vest includes an NFC chip. Anyone can scan the chip and tap into the AIEA digital experience.
For the trend-setter you know and love. You’ve probably seen their pieces on Instagram. From Paulina Gretsky, to the women at your club, just about everyone is rocking a Goldie Byrd piece these days. Founded by Arielle Solheim, great-granddaughter of Karsten Solheim, and Juila Roper, Goldie Byrd creates golf wear that feels like you could wear it to New York Fashion Week. Goldie Byrd leans into their cult favorite silhouettes like the signature Goldie Dress, Hybrid Pants, and Zip Front Smoothing Bodysuit, adding new details like contrast collars or new color ways, while also adding trending shapes to their collection each year. Standouts include the Belted Cami Dress, Button Front Vest, and Luxe Polo Tank. Butter yellow, chocolate brown, and ice blue cater to the golfer looking to stay on-trend, comfortable, but fashionable on and off the course.
For the gal who wears all-black, all the time. If you’re in the Scottsdale area, then you know about PXG. What you might not know is that PXG Apparel is headed up by Bob Parsons’ wife, Renee Parsons – and you can tell. Each piece feels like it was created by a woman for a female body. Luxury fabrics, unique design elements, and sleek patterns and colors, PXG Apparel is for the woman in your life who mean business. One thing is certain with PXG Apparel - the tailoring will always be immaculate, and you’ll see Renee wearing their pieces, too. Promised a world-class experience from the moment you step inside PXG, the Parsons take pride in creating pieces that balance true sport performance (just take a look at the elite athletes who rep PXG on the course), and fashion sense.
No matter which female golfer you’re shopping for, you can’t go wrong with supporting a woman-owned business this holiday season. I hope this list gives you a head start! I’m curious, did I miss any brands you have your eyes on or have been wanting to try out? I’d love to hear from you!